The BookTok Effect: How a TikTok Hashtag Rewrote the Publishing World

From Gatekeepers to Algorithms: A New Literary Power Dynamic For generations, the path to literary stardom was paved by a select few: critics, editors, and prize committees. Today, the world’s most powerful literary tastemaker isn’t a person at all—it’s an algorithm. TikTok, through its #BookTok community, has created a decentralized system where user engagement, not […]