Years of training and Consultancy Experience: 23         Citizenship: Ugandan

Contact Details: Email: Tel. +256772627676/+256751627676

Key Qualification:

Gerald Businge is an award-winning Multimedia Journalist, communications specialist and ICTs specialist in Uganda. He is a Lecturer of Multimedia Journalism and Digital Communications at Makerere University’s Department of Journalism and Communication, and Managing Director of Ultimate Multimedia Consult & Yaaka Digital Network. Having started a career in 1999 as a radio reporter, leading newspaper Features Writer, Businge has more than 23 years’ experience in media & Communications consulting, ICTs projects design, capacity building training, documentation, knowledge capture and knowledge management as well as creation and adoption of relevant information and communication technologies for development. Gerald Businge is one of the two African Representatives in the Digital Development network, a consortium of academicians and development practitioners coordinated by Sheffield University to study the role and issues of technology in development. He has trained and consulted in Uganda, Kenya, Rwanda, South Sudan, Malaysia, Yemen, South Africa, United Kingdom, Zambia and United States of America.


Businge graduated with Bachelors Degree of Mass Communication from Makerere University in 2003 and a Masters in Journalism at University of California, Berkeley (2010). He has attended more capacity building trainings in newspaper journalism, radio journalism, digital journalism, social media organizational communications, information and knowledge management, web design/ optimization, research & documentation.

Experience Record:

In addition to practicing journalism in both radio, newspaper and online agencies, Businge has undertaken ICTs project design and implementation, research and communication training, communications consultancy, monitoring and capacity building work for many top level organisations including UNICEF Uganda, UNDP, FAWE, Oxfam, National Democratic Institute, Enabel, European Union, CAADP, African Union, BRAC, Foundation for Human Rights Initiative, among others. He was also the National Coordinator of the Action for Transparency Project, a SIDA funded initiative that builds and promotes catalytic digital tools for fighting corruption and mismanagement of public funds in the education and health sector. Businge is also a certified trainer of DW Akademie, World Bank, Hague Academy, and Internews Europe. He is the lead developer and Managing Director of a multi-award-winning digital learning platform (web app, offline app and custom tablet computer).

Businge has worked and consulted for several media and development organizations and initiatives including NORHEAD project on improving higher education in Uganda and South Sudan, UNICEF Uganda Digital storytelling project for adolescent volunteers, supportingUNICEF Uganda’s InvestInUGChildren multimedia campaign, the Action for Transparency project by SIDA and Fojo Media Institute in Uganda, Kenya and Zambia

Communication and Advocacy Skills for Yemen Women Leaders by Hague Academy and Hivos, Business and peace Building project by International Alert in Northern Uganda, The Africa Reporting Project by the Bill and Melinda Gates Foundation, Gender Mainstreaming in African Higher Institutions of Learning by Carnegie Corporation of New York (8 projects), media monitoring of elections related messages for FHRI, Mobile Journalism for refugee children by World Vision, Multimedia Journalism and digital skills by the US Mission, Media Viability by DW Akademie, Evidence based reporting by UNDP, among others in which he has demonstrated and grown specialized capacities in communications, creative training approaches, leadership and optimal ICTs utilization.

Name of assignment or project: National Information Platforms for Nutrition

Year: 2019, 2201 & 2022      Location: Kampala/Mukono

Client: Office of the Prime Minister, government of Uganda

Main project features: Capacity building training for ministries, departments and agencies on better packaging and communication of nutrition messages.

Positions held: Communications consultant/ Trainer

Activities performed: Assess learning needs, develop training programs for participants, facilitate trainings, evaluate training, oversee development of knowledge, information and communication products.

Name of assignment or project: The multimedia journalism and digital skills project

Year: 2017 to date      Location: Countrywide trainings

Client: The Public Affairs Section, US Mission Uganda

Main project features: training journalists and lecturers on purposeful application of digital technologies to improve their work and better engage audience members Positions held: Lead Multimedia trainer

Activities performed: undertake training needs assessment, develop training programmes, lead participant selections and facilitation of trainings for journalists, journalism lecturers and journalism students in select universities every year.

Name of assignment or project: Improving reporting and communication on corruption

Year: 2022     Location: different districts in Uganda

Client: Anti-Corruption Coalition Uganda/ MSI/ USAID

Main project features: Carrying out research on current capacity, capacity needs and capacity gaps in media houses as relates to improving reporting on corruption, accountability and transparency issues in Uganda

Positions held: Media consultant

Activities performed: Developing inception report, designing data collection tools, carrying out research in northern, central and western Uganda, doing data analysis and producing assessment report, proposing training for journalists and media houses.

Name of Assignment or Project: Media Viability Consultants

From: October 2020 -todate  Positions held: Lead facilitator

Employer/Client: DW Akademie, The Agha Khan University, The Innovations Village Activities performed: Stakeholders mapping, recruiting and training Media Viability consultants, selecting small and medium enterprises for engagement projects, coordinating meetings and learning activities, communication monitoring

Name of assignment or project: Mobile Journalism Champions in Bidibidi Refugee Settlement     Year: 2020     Location: Uganda

Client: World Vision International

Main project features: Develop platform and train select children from Bidibidi refugee

settlement on how to use mobile phones to report on issues affecting refugees

Activities performed: Coming up with training and IEC materials and concepts, training and mentoring the refugee children to capture, edit and report stories in text, video, graphics and photographic forms that are shared online. Mentoring and working with the children to produce bulletin for World Refugee Day.

Name of assignment or project: Impact Assessment of Evidence Based Training for Journalists

Year: 2019     Location: Uganda

Client: UNDP Uganda

Main project features: Reviewing training curriculum of evidence based training for journalists as conducted by Media Council of Uganda supported by UNDP

Activities performed: reviewing of curriculum, developing assessment tools, conducting interviews and FGDs of trained journalists and assessing the impact of the training on evidence based reporting, conflict sensitive reporting and development journalism.

Name of assignment or project: Management of Communication Strategy and documentation for Skills Development Fund Year: 2019/2020

Client: Enabel in Uganda       Location: Uganda

Main project features: Revising communication strategy, designing IEC materials, implementing activities including social media management and media monitoring Activities performed: developing of concepts, articles for publication, designing information, education and communication materials, media relations, press conferences, implementing activities including social media management and media monitoring.

Name of Assignment or Project: Content Development, lecturing and learning assessment

 From: Aug 2010-May 2022   Positions held: Part Time Lecturer Employer/Client: Makerere University

Activities performed: Prepare learning materials and curriculum content for the different programs assigned, deliver innovative lessons in media and communications, assess learners and produce individual results, help learners improve their comprehension of concepts and skills, as well as participate in research and development projects by the university.

Name of Assignment or Project: Supporting lecturing at University of Juba

 From: 2015-2019       Positions held: Visiting Lecturer Employer/Client: University of Juba/ NORHED/ Makerere University

Activities performed: Research, prepare and deliver lessons on subjects on multimedia production and digital journalism, radio production and media practice to students in respective classes at University of Juba as agreed and assigned by Juba University under the NORHED (Norway Higher Education) project coordinated by Makerere University.  

Name of Assignment or Project: Supporting UNICEF communications From: Aug 2015-todate     Positions held: Lead Consultant Employer/Client: UNICEF Uganda Communications

Activities performed: Work with UNICEF Comms teams on UNICEF’s three thematic areas of Keeping Children Learning, Keeping Children Safe and Keeping Children Alive; and the campaign #InvestInUGChildren, develop and implement a media messaging, monitoring programme to capturemedia coverage in traditional, websites, social media as well as monitor and advise on reach and engagement of UNICF communication messages in traditional and online media media channels. Provide monthly report and advice on how UNICEF can improve communication as well comparator analysis in reporting on thematic areas.

Name of Assignment or Project: Documentation of family planning interventions From: October 2020  Positions held: Lead facilitator Employer/Client: UN Women/ Uganda Family Planning Consortium

Activities performed: Lead the development of tools to capture knowledge products an assets from project interventions, supervising field data collection, managing documentation and capture of best practices, most significant changes, case stories, lessoned learned, challenges and project impact

Name of Assignment or Project: Media Campaign for Let them know women’s rights From: 2020    Positions held: Lead facilitator Employer/Client: Oxfam Uganda

Activities performed: Lead development of interactive and involving media campaign to promote Bakimanye song to promote rights of women and girls especially in social media, design strategies for media campaign, lead implementation including identification and guidance of influencers, do campaign reporting with clear metrics.

Name of Assignment or Project: Documentation of various projects

From: 2016 spread to date     Positions held: Documentation team lead

Employer/Client: Plan International Uganda

Activities performed: Developing tools, inception reports, supervising field data collection, managing documentation and capture of best practices, most significant changes, case stories, lessoned learned, challenges and project impact.

Name of assignment or project: Training WASH SDG Alliance members in media relations and advocacy communication           Year: 2019     Location: Uganda Client: International Water Resource Institute

Main project features: Developing training materials BCC, media relations, delivering training to WASH SDG alliance members, facilitating dialogue with journalists Activities performed: Training groups of WASH SDG Alliance members in media relations, advocacy communication, message development, channel identification and communication tools

Name  of         assignment     or        project:          Training          EU       funded            projects           in         effective communication and visibility measurement Year: 2019                             Location: Uganda Client: European Union in Uganda

Main project features: Communication Needs Assessment, Developing training materials, delivering training groups of staff from EU funded projects

Activities performed: Carried out training needs assessment, formulated training materials, delivered training with other consultants, practical design and social media skills, photo and video production skills, media measurement and reporting

Name of assignment or project: Capacity Building for Women rights groups and gender activists in advocacy and communication        Year: 2018     Location: Yemem Client: Hague Academy/ Government of Netherlands

Main project features: Conceptualisation, Developing training materials, delivering training to women rights groups on communications in the 21st century

Activities performed: Researching training topics, developing course outlines and training for advocacy communication, using digital tools to self-organise and communicate, digital security and community engagements, measuring effectiveness.

Name of assignment or project: Training journalists on better reporting of WASH

Year: 2018     Location: Uganda

Client: Water for People and IRC

Main project features: Developing training materials, delivering training to journalists, mobilising journalists, guiding reporting projects

Activities performed: Training groups of journalists in reporting on WASH, interesting region based journalists to take interest in matters of Water, Sanitation and Hygiene so they can include them in their regular media coverage; conduct field tours with journalists inspire and guide them to report on WASH related issues

Name of assignment or project: Research on digital tools and practices in development

Year: 2020     Location: London, Global Client:

Digital Development Network and Sheffield University Main project features: Research design and management

Activities performed: participate in development of research concepts and outlines for topics in use of technologies in peace keeping and community participation initiatives, and support assigned duties of the Digital Development Network

Name of assignment or project: Training of GWP-East African staff in new media andcloud based communications        Year: 2017     Location: Entebbe, Uganda Client: Global Water Partnerships East Africa

Main project features: Designing training materials, delivering training and writing areport after the training

Activities performed: training staff in social media tools, social media best practices, blogging, cloud based tools for work communications (office 365, google apps for work, drop box), online

research and writing a report from the training.

Name of Assignment: Knowledge capture and knowledge management Years: May 2016- Sept 2016          Location: Kampala Client: Ministry of Agriculture/ World Bank/ Makerere University

Main project features: Designing and conducting training in knowledge capture and knowledge management for Makerere university staff/students and select staff of ministry of Agriculture Animal Husbandry and Fisheries

Positions held: Knowledge Management Specialist

Activities performed: Develop training curriculum and activities for Makerere University staff and fourth year students to learn knowledge capture and management so team works with ministry of agriculture animal industry and fisheries to capture knowledge assets of agriculture activities and players in different parts of the country so as the capture, package, store and retrieve currently intangible knowledge in the sector.

Name of Assignment or Project: Advocacy Communication for HRDS

From: Feb 2016 -Sept May 2016       Positions held: Communications Consultant

Employer/Client: National Coalition of Human Rights Defenders in Uganda

Activities performed: Conduct a communication audit and develop an advocacy and Communication Strategy for NCHRDU; specifying the different channels and communication tools to be used to reach different stakeholders; conduct a validation of the strategy with the NCHRDU Board and key member organisations

Name of Assignment or Project: Action for Transparency

From: October 2013-Sept 2015         Positions        held:   National          Project            Coordinator

Employer/Client:   Uganda   Media   Development Foundation (SIDA/Fojo Media   Institute)

Activities performed: Coordinate project activities being undertaken by the three Uganda partner organisations  (UMDF,          ACME and      TIU),   oversee            activity

implementation, be the accounting officer of all project funds in Uganda, identity and coordinate project trainings and engagements with likeminded CSOs and communitybased groups, offer technical advice in the development of the web and mobile app, carryout advocacy communications for the project, monitor and report monthly on activities of the partner organisation, ensure all project work undertake their duties diligently.

Name of Assignment or Project: Lets Talk About It (Human Rights for Youth) Project

From: March 2013-Sept 2013           Positions held: Project Consultant/ Trainer

Employer/Client: Makerere University (GIZ/ DW-Akademie)

Activities performed: Coordinate project activities of the Makerere Youth group with other selected youth groups in the Lets Talk about it project and ensure project offers technical and practical platform for youths to express their views on pertinent issues and ensure their human rights are respected, ensure trainings for Makerere University youths in using digital tools to increase their freedom of expression and fighting for their rights; draft training programs and presentations for students and lectures on using new media to promote freedom of expression and protecting human rights for youths in digital spaces.

Name of assignment or project: Uganda Water and Sanitation Network (UWASINET) Year: 2014     Location: Kampala    Client: UWASNINET/ WaterAid Main project features: Communication needs assessment, Designing communications training plan, deliver training and report of training

Positions held: Lead trainer

Activities performed: Conducting a needs assessment for members of UWASINET, designing a communications training program, preparing training materials, leading the training, conducting training evaluation and writing training report.

Name of assignment or project: Water resources management & community participation

Year: 2012 Location: Kampala

Client: Triple S (Sustainable Services at Scale)

Main project features: Towards addressing the growing problem of sustainability of rural water supplies in Uganda

Positions held: Researcher

Activities performed: Undertaking a study among partners of the WASH and Triple S consortium on water resources to identify and recommend best mechanisms for water management and community involvement in sustaining water resources.

Name of assignment or project: Information sources and information needs

Year: 2013     Location: Kampala/Apac/

Client: NEPAD/Women of Uganda Network

Main project features: Carrying out research on information needs, information sources and women’ concerns in health, education, good governance and livelihood.

Positions held: Research consultant

Activities performed: Developing inception report, designing data collection tools, carrying out research in northern, central and south western Uganda, doing data analysis and producing research report.

Assignment: Capacity Building for Health Communicators in Uganda

Year: March –Dec 2012         Position Held: Communications Specialist Organisation: African Network for Strategic Communication in Health & Development Activities performed: Train, Support development of communication strategies/ gridsfor the activities of behavioral change communication, how to design and distribute keymessages to the media on behalf of clients, organize the design and printing of public relations and promotional materials, support media relations efforts, among others.

Name of Assignment or Project: Human Rights and New Media Based Reporting From: 2011- 2012      Positions held: New Media Training Specialist Employer/Client: Uganda Media Development Foundation (USAID Funded project) Activities        performed:

Undertake        capacity        building    of   Journalists      under their associations in different regions of Uganda to report the human rights stories, integrate ahuman rights reporting to their other work, and utilise new media tools including socialmedia in their reporting, publishing and sharing of content.

Name of assignment or project: Media Handling & Communications capacity building

Year: 2012     Location: Albertine Graben

Client: International Alert Uganda (part of UK Aid Charity)

Positions held: Communications specialist

Main project features: Training and mentoring implementing partners of International Alert media communication projects in the oil prospecting areas on media handling and engagement and proper documentation

Activities performed: Training International Alert partners in communication and documentation, Development media engagement tools and formats, coming up with key messages for media engagement, designing communication strategy for International Alert and its partners, identifying key media to use in communicating about IA projects.

Name of assignment or project: Crowdsourced communications

Year: 2011     Location: Nairobi

Client: Internews Europe       Positions held: New Media Specialist Main project features: Training and designing crowd sourced strategies for media houses and organisations

Activities performed: Training journalists and communications officers of organisations on crowdsourcing, crowdsourced journalism and communications tools, Frontline sms, ushahidi, crowd mapping and social media integrations

Name of Assignments: Media Specialist

Year: 2011     Client: Adams International (UK based consulting & project implementation firm) and Government of Uganda

Main Project features: Providing support to the ministry of East Africa Affairs in reviewing and implementing their communication strategy so as to tap benefits from the East Africa Community. Duties included coordinating communications and knowledge management, improving capacity of stakeholder communicators, professionally recruiting and managing service providers as well as participating actively in the development, implementation and evaluation of communication, publicity, branding and related strategies.

Name of Assignment or Project: African Reporting Project

From: August 2009    To: May 2010

Employer: University of California Berkeley Graduate School of Journalism (Bill and Melinda Gates Foundation) (USA)

Positions held: Gates Africa Fellow

Activities performed: Designing reporting projects with journalism university students, coordinating reporting plans and granting requests, disseminating information on key issues in Africa agriculture, identifying and coordinating local (Africa) and international (USA) journalists to report jointly on key agriculture stories.

Name of assignment or project: Communicating Agriculture and Rural Development

Year: 2009     Location: Brussels and Kampala

Client: CTA (Center for Technical Cooperation on Agriculture)

Main project features: Designing manual for improved communication of agriculture

Positions held: Communications Specialist

Activities performed: Designing communications manuals for organisations to improve communication of agriculture issues, developing sample messages to disseminate agriculture and rural development information, online tools and platforms for better agriculture reporting

Name of assignment or project: Turning up the Heat, impacts of Climate Change

Year: 2008     Location: Nairobi      Client: Oxfam GB

Main project features: Designing news releases, media clips and back up information for the media   Positions held: Media Assistant

Activities performed: Designing news releases for launch of Oxfam report on Turning Up the heat, which analysed impacts of climate change across the world, interviewing experts on the report for Africa media, preparing avenues to share the information and insights on the findings of the report, channeling media inquiries to relevant Oxfam experts and reporting on media attention and coverage of the report and resulting environmental issues.

Name of assignment or project: Young Social Entrepreneurs Year: 2007  Location: Kuala Lumpur, Malaysia Client: Global Knowledge Partnerships

Main project features: Designing communications plan, develop key messages for YSEI events and fellows

Positions held: Coordinator YSEI Communications

Activities performed: Writing articles, developing media briefs, interviewing experts on thematic issues and packaging their information for the media, identifying media to target on key entrepreneurship and business issues

Name of Assignment: Communication Backstopping for Carnegie Foundation projects

Years: 2004-2007      Location: Kampala

Client: Carnegie Corporation of New York/ Makerere University

Main project features: Designing communications, PR and Media relations strategies and tools

Positions held: Communications Specialist

Activities performed: Prepare Public Relations Strategies and plans for different Carnegie Supported projects at the University, undertake media relations for or on behalf of clients, Advise clients on public relations, internal and external communication, as well as achieving effective publicity at the best cost, Design and distribute key messages to the media, Organize the design and printing of public relations and promotional materials, Creating and undertaking advertising and promotion campaigns, Inviting journalists and facilitating them (with information and otherwise) during events

I have also been a lead trainer, Consultant or member of training &Documentation teams for several organisations in Uganda and internationally including UNICEF Uganda, Plan International Uganda, Mildmay, University of Juba, DW Akademie, Media Council of Uganda, GIZ, Parliament of Uganda, Ministry of Energy and Mineral Resources, Ministry of Local Government, World Bank, Global Water Partnerships, Nile Basin, International Alert, Sheffield University, IRC, European Union, USAID etc.

Enterprises founded and publications

Products Founded: Yaaka Digital Network, Yaaka Publishers Ultimate Multimedia Consult Buyaga Parents Schoo , The Campus Times

Authored books:

Digital Communication Essentials and Multimedia Journalism Skills

Media Monitoring Tools and Best Practices  

Effective Digital Pedagogy and 21st century learning facilitation

Achieving success with digital learning: best practices for educators

The Manifestation Mindset: How to transform your life and achieve your desires

Becoming Ultimate Masters: How to manifest and live a fulfilling life  

A Century worth of top knowledge: Take-aways from top 100 self-help, wisdom and motivational books

Other Research Publications by Gerald Businge

How Telecom companies in Uganda communicate, engage and their media presence, UMC 2018 engage-and-their-media- presence/

Reframing Media Coverage and Communication of Refugee issues in Uganda, UMC 2018          issues-in- uganda/

Media Coverage and Reporting of Gender Based Violence issues in Uganda, UMC 2018 violence- issues-in-uganda/

Communication, media coverage and reporting of science Issues in Uganda, UMC 2013

Top      Frontiers         for       new     media  competition,   Uganda            Media            Review            2013 page 45, UMDF/Konrad Adeneur Stiftung

Observance of Press Freedom and Right to Information in the age of New Media, GIZ Kampala, Parliamentary Advocacy Forum series, 2013.

The      New     Media  Thinking, Academia, 2015

How traditional media is embracing new media, Commonwealth Journalists Association,2012

African Media Houses should think seriously of online and mobile, UC Berkeley Graduate School          of         Journalism,     IRP      series   2009,

  1. Challenges and Opportunities of Reporting and Communicating Agriculture and Rural Development Issues in Uganda, (Ultimate Media Consult/CTA, Brussels 2009)
  2. Enhancing Income growth between Small and Micro women entrepreneurs in Uganda through ICTs (Women of Uganda Network) August 2008.
  3. The Information sources, information needs and concerns of rural women in Health, good governance, education, gender and Livelihoods (Women of Uganda Network) April 2008.
  4. Understanding Communication needs of organizations, UMC, Kampala, 2006
  5. Market Vs Editorial concerns: the Media and its Social responsibility, UMC, Kampala 2007 (yet to be published)
  6. An analysis of the role of ICTs in helping farmers improve their agricultural performance: case study of Apac rural women farmers (CTI) 2007
  7. The role of ICTs in women’s economic empowerment: A review of CEEWA- Uganda’s ICTs project (Council for Economic Empowerment of Women of Africa-Uganda Chapter- 2005)
  8. Writing better Feature stories, UMC, Kampala, 2005
  9. Winning advertising, (UMC Research Division), Kampala, 2005
  10. Writing better Broadcast stories, UMC, Kampala, April 2004
  11. Factors affecting newspaper readership in Uganda, UMC, Kampala, 2005
  12. Successful Public Relations, (UMC Public Relations Division) Kampala, 2006
  13. Media & Communications Measurement across the platforms, UMC series, 2018

Women who are difficult to burry- Women activists rally against bride price for violating women’s rights women-in-africa/

Women           of         Apac    looking            for       a          dog      that      can            work- husbands/998/ug.aspx a cry by women to be rescued from bearing domestic responsibilities alone and the resultant violence.

Packaging Skills, Designing and platform development

I’m excellent working with the Microsoft Office suite, Adobe CS6 suite, Final Cut pro,HTML, CSS, PhP, CMS WordPress, Joomla, Drupal and several web software tools like php, python, css.


Dr. William Tayeebwa, Chair, Department of Journalism and Communication, Makerere University +256752482892

Prof. Neil Henry, Dean, School of Journalism, University of California, Berkeley, +15106423383

John Baptist Wasswa, Chairman Board, Uganda Median Development Foundation +256782294777

Lars Tallert, International Programmes Manager, Fojo Media Institute, Linnaeus University, Sweden          +46 708 31 88 00

Barbara           Kaija,  Editor  In-Chief,         The      New     Vision Group  


Catherine Ntabadde, Communications Specialist, UNICEF Uganda


Signed ………            ###