The BookTok Effect: How TikTok Became the World’s Biggest Book Critic

The BookTok Effect: How TikTok Became the World's Biggest Book Critic

The New Publishing Playbook: Marketing in the Age of the Algorithm Forget multi-million dollar marketing campaigns and coveted newspaper reviews. Today, the biggest driver of book sales is a 30-second video, filmed on a smartphone. We’re in the era of BookTok, a corner of TikTok that has morphed into the publishing industry’s most potent and […]