The Emotional Engine of BookTok: Why We Cry on Camera for Strangers

The New Gatekeepers: From Critic’s Desk to TikTok Feed Walk into any major bookstore today, and you’ll find a table that didn’t exist a few years ago. Adorned with a simple sign—”BookTok Made Me Buy It”—it represents a seismic shift in literary curation. The era of relying solely on prestigious reviews or prize shortlists to […]