The Bookstagram Effect: How a Niche Reshaped Reading & Publishing

From Gatekeepers to Grassroots: Upending the Marketing Playbook For decades, the path to literary success was paved by a select few: esteemed critics, major prize committees, and bookstore buyers. A positive review in a legacy newspaper or a prominent display near a shop’s entrance could make an author’s career. Today, that power structure has been […]