The BookTok Effect: How Viral Videos Reshaped Publishing

The End of the Gatekeepers For decades, the path to literary stardom was paved by a select few: esteemed critics, influential book clubs, and the powerful marketing departments of publishing houses. A glowing review in a major newspaper or a coveted spot on a talk show couch could mint a bestseller. Today, that power has […]

The Bookstagram Economy: How Influencers Reshaped Publishing

From Print Reviews to Pixelated Praise There was a time when a book’s journey to bestseller status was paved by a handful of venerable institutions. A glowing review in a major newspaper or a feature in a literary journal could launch an author’s career. Today, that power has been decentralized, handed over to a new […]