Book Review: Like, Comment, Subscribe by Mark Bergen — A Deep Dive

The Engine of Unintended Consequences Every technological revolution begins with a promise. For YouTube, it was the simple, utopian ideal of giving everyone a voice. But as Mark Bergen meticulously documents in his 2022 investigative work, Like, Comment, Subscribe, the road from a video-sharing startup to a global cultural force was paved with unintended consequences. […]

The Bookstagram Economy: Monetizing Passion in the Digital Age

From Press Release to Pretty Picture: A Revolution in Book Promotion Not long ago, a book’s success hinged on securing a coveted spot in a newspaper’s review section or a feature on morning television. Today, the path to the bestseller list is paved with perfectly styled photos and authentic-sounding captions from a new class of […]