The BookTok Effect: How a TikTok Hashtag Reshaped Publishing Forever

The New Literary Gatekeepers For generations, the path to bestseller status was paved by a select few: literary agents, editors, and established critics. They were the gatekeepers who decided which stories were worthy of public attention. That fortress has been breached, not by an industry rival, but by a decentralized army of readers on TikTok. […]